Cookie Policy

This Cookie Policy explains how P・M・Z Switzerland ("P・M・Z", "we", "us") uses cookies and similar technologies on this website. It complements our Privacy Policy and our GDPR Notice.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to make them work more efficiently, and to provide information to the site's owners. Similar technologies include localStorage, sessionStorage, pixels and SDKs — we refer to all of them as "cookies" in this policy.

2. How we use cookies

We use cookies that are strictly necessary to operate this site, and — only with your explicit consent — optional analytics cookies. We do not currently set marketing cookies, but the category exists so you can opt out in advance if it ever becomes active.

We use Google Consent Mode v2: by default, analytics and advertising storage are denied until you accept. Nothing non-essential is loaded before your consent.

3. Categories of cookies we use

Strictly necessary (always on)

Required for the site to function — security, session integrity, load balancing, and remembering your cookie preferences. These cannot be turned off.

• pmz-cookie-consent-v1 — localStorage entry that stores your consent choices. Persistent. First-party.

Analytics (optional — off by default)

Help us understand how the site is used so we can improve it. IP addresses are anonymised. Loaded only after you click "Accept" or enable Analytics in Cookie settings.

• _ga, _ga_* — Google Analytics 4 (provider: Google Ireland Ltd.). Used to distinguish users and sessions. Retention up to 13 months. Third-party.

Marketing (optional — off by default)

Used to measure the effectiveness of advertising and to deliver more relevant content. Currently not active on this site. The category remains visible so you can keep it disabled.

4. Legal basis

We rely on your consent (Art. 6(1)(a) GDPR; Art. 31 revFADP) for analytics and marketing cookies. Strictly necessary cookies are placed on the basis of our legitimate interest (Art. 6(1)(f) GDPR) in operating a secure and functional website.

5. Managing your preferences

You can change your choices at any time using the "Cookie settings" link in the footer or the button above. Most browsers also let you block or delete cookies via their settings — note that blocking strictly necessary cookies may break parts of the site.

• Chrome
• Firefox
• Safari
• Edge

6. International transfers

Some third-party providers (e.g. Google) may process data outside Switzerland and the EEA. Such transfers rely on adequacy decisions or EU Standard Contractual Clauses with appropriate safeguards.

7. Updates to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation or our practices. The "Last updated" date at the top reflects the most recent revision.

8. Contact

Questions about cookies or your data? performance@p-m-z.ch